Setting a realistic price for your home that reflects current market values will help sell your home quickly and for top dollar. When you price your home properly, you increase the chances that the offer you receive will nearly match your asking price and that there will be competing offers—which may net you even more in the long run.


Your property has the best chance of selling within its first seven weeks on the market. And, studies indicate that the longer a property stays on the market, the less it will ultimately sell for. A property priced 10 % more than its market value is significantly less likely to sell within this window than a property priced close to its actual market value. About three-quarters of homes on the market, today are 5-10 % overpriced.


Sellers will usually over-price their homes by this margin if, either, they firmly believe the home is worth more than what the market indicates, or if they want to leave room for negotiation. Either way, if you choose to over-price your home by this amount, you run the risk of increasing the amount of time your home spends on the market and decreasing the amount of money you’ll ultimately receive.


At the other end of the selling spectrum are houses that are priced below a fair market value. Under-pricing often occurs when the owner is interested in a quick sell. You can bargain on these homes attracting multiple offers and ultimately selling quickly at—or above—the asking price.


The knowledge and skills of an experienced Realtor® will be invaluable when determining an appropriate asking price. It is the job of your Realtor® to know the current market and market trends inside and out, to be closely connected to the real estate market at large, and to be aware of other properties currently for sale in your particular area. Based on this range of connections and knowledge, your Realtor should counsel you on how to price your home properly in order to attract the highest price possible, in the shortest period of time.


Before approaching this process, you should first do some homework yourself. You’ll need to know the workings of the current market before you even begin to think about setting an asking price. The market will always influence a property’s value, regardless of the state of a home, or its desirability. Here are the types of market conditions and how they may affect you


What is the Current Market?

Seller’s Market

A Seller’s market is considered a “hot” market. This type of market is created when demand is greater than supply—that is, when the number of Buyers exceeds the number of homes on the market. As a result, these homes usually sell very quickly, and there are often multiple offers. Many homes will sell above the asking price.

Buyer’s Market

A Buyer’s market is a slower market. This type of market occurs when supply is greater than demand, the number of homes exceeding the number of Buyers. Properties are more likely to stay on the market for a longer period of time. Fewer offers will come in, and with less frequency. Prices may even decline during this period. Buyers will have more selection and flexibility in terms of negotiating toward a lower price. Even if your initial offered price is too low, Sellers will be more likely to come back with a counter-offer.

Balanced Market

In a balanced market, supply equals demand, the number of homes on the market roughly equal to the number of Buyers. When a market is balanced there aren’t any concrete rules guiding whether a Buyer should make an offer at the higher end of his/her range, or the lower end. Prices will be stable, and homes will sell within a reasonable period of time. Buyers will have a decent number of homes to choose from, so Sellers may encounter some competition for offers on their home, or none at all.


Other Details that Affect Market Value

Location

The proximity of your home to amenities, such as schools, parks, public transportation, and stores will affect its status on the market. Also, the quality of neighbourhood planning and future plans for development and zoning will influence a home’s current market value, as well as the ways in which this value might change.

Property

The age, size, layout, style, and quality of construction of your house will all affect the property’s market value, as well as the size, shape, seclusion, and landscaping of the yard.

Condition of the Home

This includes the general condition of your home’s main systems, such as the furnace, central air, electrical system, etc., as well as the appearance and condition of the fixtures, the floor plan of the house, and its first appearances


Comparable Properties

Ask your Realtor to prepare a general market analysis of your neighbourhood, so you can determine a range of value for your property. A market analysis will provide you with a market overview and give you a glimpse at what other similar properties have been selling for in the area.


Market Conditions/ Economy

The market value of your home is additionally affected by the number of homes currently on the market, the number of people looking to buy property, current mortgage rates, and the condition of the national and local economy.



Remember, a Realtor® is trained to provide clients with this information about the market, helping you make the most informed decision possible. The right Realtor® will guide you through the ups and downs of the market and keep you up-to-date with the types of changes you might expect.


Source: myrealpage.com

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A COVID-19 vaccine was on the way. Pfizer and Moderna both say their research is promising and Canada has inked deals with both to secure millions of doses. In total, Canada has procured more than 358 million does from seven companies, according to CBC.

While some countries have announced plans to begin vaccinating their residents as early as December 2020, some Canadians will have to wait a bit longer. However, the news is still a bright light at the end of the long pandemic tunnel.

A safe, effective and accessible vaccine would mean the end of lockdown policies and other safety restrictions. We spoke to our team of economists to see how they think this news could impact the economy and housing markets across Canada.

How will the economy, in general, be impacted by a vaccine?

A vaccine will allow individuals to go out and interact with others without the fear of getting sick. CREA Economist Doug Blissett theorizes many Canadians may be eager to make up for lost travel plans or spend more time out at restaurants and bars with friends.

“But for some industries it may depend on what habits people have formed during the pandemic and what they hold on to. Having dinner parties at home might be a habit people hold onto if they can save money on the tip and avoid the markup on drinks,” says Blissett. “There are many sectors that have out-performed during the lockdown phase including household appliances, sports equipment and vehicle sales. These retailers might not see as much demand once a vaccine becomes widely available. However, clothing retailers and manufacturers are anxiously anticipating people needing to wear more than pajama pants to work.”

Meanwhile, CREA Economist Ryan Biln notes it will take time for the economy to fully recover and recoup losses seen during the pandemic.

“It’s been hardest on small businesses and on workers in the services sector—we still have close to 575,000 people out of work due to the pandemic restrictions (as of November 2020),” he said. For more employment trends, visit CREAstats.ca.

What could a vaccine mean for interest rates?

In October 2020, the Bank of Canada said it expected interest rates to remain low for at least the next three years.

A vaccine will not change this overnight, our economists say.

“[A vaccine] is positive economic news for sure, although we’re a very long way away from a return to normalcy and it’ll take some time for people to start feeling confident again. It’s more than likely households will want to hold on to more precautionary savings than they would have prior to the pandemic. This means interest rates will remain low compared with historical levels for a long time yet,” said Blissett.

It’s possible interest rates will slowly rise if inoculation is successful, said Biln.

“If the vaccine is rolled out properly and is successful throughout the next two years, the government can focus all of its efforts on policies that promote economic growth and getting Canadians back to work,” says Biln. “The Bank of Canada has indicated if economic conditions do improve, interest rates could start rising in 2023.”

How will a vaccine impact migration trends?

A successful vaccine will allow people to move around a lot easer than what is currently possible, says Biln.

“Once our borders open up again, expect to see a ramp up in international immigration as Canada is an attractive country and is dealing with the pandemic a lot better than some other nations across the globe,” he said.

Blissett echoed this sentiment while adding, “the past four years have seen record levels of immigration and Canada will continue to be a desirable place to live, if not even more so than before the pandemic.”

“The recent announcement of higher immigration targets are very likely to be filled by those looking for opportunities here,” he said.

In general, the pandemic has allowed people to rethink where they want to live, said CREA’s Senior Economist Shaun Cathcart.

“If going forward our lives are permanently changed in some of the ways that are currently being floated, and that changes the calculus of where and how we want to live, then we could easily see a period where a lot of people who thought they’d be living where they were heading into this year until they were old and grey, decide it’s time to move. Call it a big shake-up or churn that otherwise would not have happened,” he said. “That could mean a lot more activity in resale markets as people move around.”

How will a vaccine impact housing affordability?

There are two aspects of affordability in most markets: the amount of money the buyer makes and the availability of homes, Blissett explained.

“The opening up of business will certainly improve the incomes for many workers in services sector jobs which will help them afford to get into the market,” said Blissett. “While the supply side of homes is likely to increase as construction jobs are able to get back to normal. The resale market may see a boost in supply as those people who held back from listing their properties during the pandemic feel more comfortable doing so. There is certainly lots of demand to get into those homes.” 

Biln notes there were already issues with housing affordability across the country before the pandemic and this is likely to continue, but perhaps in other areas.

“If work from home and other internet-connected jobs continue to thrive in the future, we may see housing affordability issues in areas throughout the country where we typically wouldn’t expect to see that happening, like in far flung suburbs or in rural towns, for example,” he said. 

How much time do you think it would take to see any impact on the housing market?

Our team of economists agreed with the current tight market conditions, the impact on the housing market will be immediately apparent.

“The market is already historically tight in many markets across the country, but we could see more listings hit the market after a vaccine is successfully introduced if more home owners feel comfortable having buyers walk through and view their homes,” said Biln.

Meanwhile, Blissett said, “As with the implementation of lockdowns, I don’t expect there to be much of a lag in terms of a reaction from the housing market, whether it’s people snapping up a condo downtown while it’s available, or getting their income back and being able to qualify for the home they’ve been looking at. The housing market is very tightly integrated with the overall economy.”

Cathcart noted, while 2020 has seen record-breaking housing numbers, we can expect to see even more movement as people see more stability in their employment and the economy as a whole.

“People don’t tend to uproot their lives and families on a whim or based on circumstances they suspect are likely to be temporary, or during times of high uncertainty about the future. It will be the extent to which the new normal differs from the old normal that determines how people permanently reorganize their lives in the years ahead,” he said. “A two-hour commute is a lot if you do it every day, but not so much if you do it once a week. The issue is we’re still in the middle of this. I think the bulk of the re-organization of things will only come once we have some certainty about how things will work once this COVID-19 experience is officially in the rear-view mirror.”

Based off vaccine distribution, do you foresee markets being impacted differently? Based off proximity, population, etc.

“The ability to work more from home and reduced benefits from crowded, connected city life have made single detached homes located a bit further out of the downtown core, seem more appealing. However, what habits people hold on to will determine if they want to give up some of that space in exchange for being closer to the action and opportunities or if they are enjoying gardening and that full basement more than they expected,” said Blissett.

The condo market, in contrast, has underperformed relative to ground-level properties this year. Cathcart believes a vaccine will put an end to this trend.

“I think it’s a pretty safe bet that an effective vaccine that ends this virus we’re all so scared of, that allows for the reopening of bars and restaurants and theatres and everything else, will result in a significant reversal of this trend. The thing that may prove to be more “sticky” in the post-pandemic world will be the necessity to be as close to one’s place of work if the work from home trend hangs around,” he said, noting the if a hybrid or more flexible work arrangement is the new norm, it could have major implications for where home is.

He continued, “That said, one of the issues facing some of the more expensive cities is a lot of service-sector workers have found they cannot afford to live close to where they work. These are jobs where there is no work from home option. So maybe we could see a bit of a switch happen where people who do not need to live downtown anymore sell their condos to those that do as all the service-sector businesses fully open back up. Obviously, this is speculation.”

Cathcart says any way you look at it, a vaccine will mean more opportunities to buy and sell homes.

COVID-19 and REALTOR.ca

It’s going to take a while to get some real hard numbers on the long-term impact of the pandemic, but REALTOR.ca does provide some signals that people currently want more space.

For example, since the start of the pandemic, traffic to REALTOR.ca is up about 35%, and searches for single family homes are leading the way. But on the flip side, we’re seeing a 20% decrease in searches for condos. There has also been an 11% decrease in multi-family unit searches.

Time will tell if a vaccine will eventually bring search behaviours closer to what they were pre-COVID-19.

The same can be said for commercial real estate. This year, we’ve seen a 14% decrease in the number of visitors on REALTOR.ca who are searching for commercial real estate. Companies, big and small, are rethinking their work environments and what kind of physical footprint they will need. This is a trend that will likely have a more significant long-term impact than residential, says Patrick Pichette Vice-President, REALTOR.ca.

“As a society we have accelerated our climb up the tech ladder. We can find examples in every industry. Look at the restaurant industry for example, and the uptake in food delivery services. Or municipalities that are now using platforms like Zoom to consult with citizens,” said Pichette. “COVID-19 has shown us that we, as companies and individuals, can change our business fundamentals way faster than we previously thought. A great example is the way REALTORS® quickly embraced virtual tours, and livestreaming platforms, just days after the shutdown, in order to keep business going.”


What’s next for technology in real estate?

“When it comes to technology in real estate, the pendulum will not swing all the way back to pre-COVID-19. We need to spend more time looking forward and less time looking back. The fundamentals of client relationships have not changed, it’s still about quality service, knowledge, professionalism, being a trusted advisor…but what is quickly changing are the tools,” said Pichette. “REALTORS® need to adjust to the current reality, and that really means focusing on technology and innovation, making the right investments, and developing a strategy for this digital age that has been accelerated over the last few months.”


Source: Realtor.ca

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